Pure. Brand Identity for a Cleaning Service App
Pure is a mobile cleaning service designed to simplify everyday routines through a seamless digital experience. The goal was a clear, modern brand identity that communicates cleanliness, trust, and efficiency. The visual language is built around minimal forms, soft color accents, and structured layouts, creating a sense of clarity and ease. I carried it from identity into the product itself, designing the app's interface so the brand and the screens read as one continuous system.
Brand Identity, Design System, Art Direction, UI Design, App Design