Pure. Brand Identity for a Cleaning Service App
Pure is a mobile cleaning service designed to simplify everyday routines through a seamless digital experience, the goal of the project was to develop a clear and modern brand identity that communicates cleanliness, trust, and efficiency, the visual language is built around minimal forms, soft color accents, and structured layouts, creating a sense of clarity and ease, the identity extends into a digital product, forming a cohesive system that connects brand perception with user interaction.
Strategy, Identity, Art Direction, Application