Top Tier Authentics. Rebranding for Scale
Top Tier Authentics is a phygital platform that uses blockchain to authenticate physical products.Top Tier Authentics is a phygital platform that uses blockchain to authenticate physical products. I worked with the team as a brand designer and led a full identity redesign — from positioning and logo to color, typography, and guidelines. The goal wasn't just to refresh the visuals, but to build a scalable system the team — UX/UI designers, social media, marketing — could keep working with on their own after launch. That's why this case is structured as a walkthrough of the process and decisions behind the rebrand, rather than a visual showcase.
IDENTITY, ART DIRECTION, BRAND SYSTEM, APPLICATION