Top Tier Authentics. Brand Identity Redesign
Top Tier Authentics is a phygital platform that uses blockchain to authenticate physical products. I joined as the in-house brand designer and led a full identity redesign — positioning, logo, color, typography, and guidelines. But the rebrand was the starting point, not the deliverable. For the following year I ran the new system across every channel: marketing campaigns, social, email, presentations, and brand collaborations, while the UX/UI and marketing teams worked with the system on their own. This case walks through the process, the decisions behind the rebrand, and how the system held up in daily use.
Identity, Art Direction, Brand System, Application